Creative Commons License photo credit: mpclemens
You need a blog. You read that everywhere, but how does a blog help you with lead generation with your network marketing business opportunity? You need to get your message about your opportunity in front of the reader. Placing links, opt-in forms, videos and an author’s resource box in the body of the post are just 4 way you can place your message in front of the reader and give them a chance to sign up for your online business opportunity.
- Add links in the body of your content. Adding a link to the content is an easy matter of selecting the button that looks like a link of a chain. Select the text you want to link to select the button and a popup screen will allow you to link a URL to the text. It will also have the option of opening the reference page in the current window or a new window. Always select the new window encase the reader closes the window after reading the information they can come back to your post. You can reference various services your online business opportunity may provide that the reader may be want to learn more about. This will increase exposure of your opportunity and drive traffic to your site.
- Provide an opt-in form in the post itself. A place for your readers and visitors to opt-in on your blog is always a good idea, but you can also add a specific opt-in form within the body of the post itself. This is putting the form right in front of the reader. Again this increases exposures and will increase leads. If you are providing good and helpful information then you will develop a relationship with your reader and having the opt-in form in the body of the post will provide a chance for the reader to join your list and learn more about your opportunity.
- Add a video on your site. Your written content can be very good and communicate your information well. But nothing works as well as combining it with video. Studies have shown that retention levels increase when you combine multiple forms of information. By providing videos right in your posts you have written, audio and visual forms of communication. The video can show you explaining the post in more detail that 500 words could. A short (1 to 2 minute) video can increase the readers’ retention and your relationship with the reader.
- Add an author’s resource box at bottom. Just like the author’s resource box on your articles, add one at the end of the blog post. Make the paragraph about you fit the post you are writing about. The resource area should provide a link to your online business opportunity and provide the final pus for the reader to visit your website. As with all of your content there should be a compelling reason to visit your site and a call to action. What benefit does the reader get if they pick the link.
Your blog, while delivery good content, should also provide a chance for the reader to join your online business opportunity. By adding links, opt-in forms, videos and author’s resource box in the body of the post you will put your message in front of the reader and will increase your lead generation. Just by giving them an opportunity to join you will increase your traffic.
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